COMPLIMENTARY WEBINAR
The Media Landscape Has Changed. Has Your Council?
Thursday, 5th November
2:00pm AEDT
The dramatic shifts in how communities find, consume and trust information - and what councils need to do differently.
The way your community gets information has changed.
Social media is now a major gateway to news. Video consumption continues to surge. Younger audiences increasingly source information through TikTok, Instagram, YouTube and creators rather than traditional news sources.
More people are turning to AI to explain what’s happening - including what their council is doing and why.
Meanwhile, misinformation spreads in a flash and world-weary residents are actively avoiding news because they feel overwhelmed by it.
The way we approached communication five years ago doesn’t cut through now.
Join us for the next complimentary webinar of the Local Government Communication Professionals Network, where we’ll explore the biggest shifts in media and information consumption in 2026 and what they mean for the way your Council communicates.
The biggest changes in how Australians consume information and what the latest research tells us about where council audiences are going
Why video, social media and trusted individuals are becoming increasingly influential - and what that means for your communication strategies
How AI is changing the way people find information about your Council, even when they never visit your website
Why your website matters more, not less as the authoritative source feeding search, social media and AI
How to communicate when attention is fragmented and news avoidance is growing
Practical changes councils can make now to ensure their information is easier to find, understand, trust and share
Our roles as communicators are also rapidly changing. The challenge is no longer simply: Have we communicated it? It’s: Will people find it? Will they understand it? Will they trust it? And what will they hear about it from everyone else?
Council communication is transforming. Join us and find out how councils can navigate this new environment.
Dr Neryl East
Local Government Communication Specialist
After an extensive media career, Neryl spent 15 years in senior local government communication roles.
As well as partnering with councils around Australia to elevate their communication skills, she now coaches and advises government leaders at the highest level on communicating high-stakes messages with clarity and connection.
Neryl has a PhD in Journalism and is the author of five books including an Amazon best-seller on media and reputation. She is a Certified Speaking Professional and Past National President of Professional Speakers Australia.
