Global data paints a bleak picture of declining trust in government leaders. Statistics for Australia are no better.

That trust breakdown – and the rise of “grievance” identified in the 2025 Edelman Trust Barometer – translates at a local level to angry behaviour towards Councillors and Council staff and increased difficulty in conveying positive messages to the community.

Even more concerning is the high percentage of Australians who see hostile activism as a valid way to bring about change.

Join us for the March webinar of the Local Government Communication Professionals Network, where you’ll learn about latest global and national trust trends and what they mean for your Council.

By attending this complimentary session, you’ll take away:

• New awareness of strong community sentiment that’s driving behaviour in your local government area
• How to integrate trust-building elements into every piece of communication you produce
• Tips for positively influencing your leaders so they strengthen trust when interacting with the community

Dr Neryl East - Local Government Communication Specialist

After an extensive media career, Neryl spent 15 years in senior local government communication roles.

As well as partnering with councils around Australia to elevate their communication skills, she now coaches and advises government leaders at the highest level on communicating high-stakes messages with clarity and connection.

Neryl has a PhD in Journalism and is the author of five books including an Amazon best-seller on media and reputation.