Is this you?
You’re an elected councillor or senior council leader who’s called on do media interviews.
Most of the time you feel you do OK – but you know you could be so much better, especially when it comes to answering negative questions.
Here’s the reality
As your community emerges from a time of extreme turbulence, it’s essential that you communicate with confidence and credibility in TV, radio and press interviews.
Your community is looking to you for clear, consistent messages that demonstrate steady local leadership from your Council.
To be an outstanding leader in the media spotlight, you need specific skills – taught by someone who knows both the media world and the intricate workings of local government.
Expert master class
Join local government communication specialist and media expert Dr Neryl East in a two-part online master class where she’ll share the advanced skills and techniques that will enable you to deliver at your best in every media interaction.
Session 1 – Thursday 18 August, 4pm – 5.30pm AEST via Zoom
- Inside the media: How journalists think and what they look for
- Your role in the interview (and it’s probably not what you expect!)
- Specific expert tips for television, radio and print interviews
- Neryl’s media mastery framework for responding to negative questions
Session 2 - Thursday 25 August, 4pm – 5.30pm AEST via Zoom
- The essentials for delivering your message with credibility
- Insider secrets to managing your confidence under pressure
- Focus under fire: The keys to delivering news your community doesn’t want to hear
- Putting it into practice: Techniques for continually building your media skills
Investment
$495 per person, GST inclusive.
Click below to register now and save your spot.
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Why Dr Neryl East is your ideal media trainer
Neryl is a communication and credibility specialist with extensive experience in local government. After an award-winning media career, Neryl moved into senior council communication roles where, among many other issues, she managed media surrounding the infamous Wollongong City Council ICAC scandal. Since establishing her own specialist communication practice more than a decade ago, Neryl has trained, coached and provided strategic advice to leaders at councils around Australia including Blacktown, Georges River, Randwick, Canada Bay, City of Darwin, City of Parramatta, Wollondilly, Wingecarribee, Port Macquarie, Latrobe City, Mildura, Yarra City, Coffs Harbour, Kiama, Shoalhaven, Fairfield, Mosman, Liverpool, Camden, Singleton, Salisbury, Willoughby and Snowy Valleys. Neryl has a PhD in Journalism and is a Certified Speaking Professional. She is the author of five books including an Amazon best-seller on media and reputation.
What others say about Dr Neryl East
“I now feel confident to be the Council’s spokesperson across a range of issues and via the various platforms we may need to work with. Neryl made me feel completely at ease, and I feel well equipped to tackle any situation with a balance of competence and character.”
Councillor Tanya Taylor, Mayor of Willoughby, January 2022
“Neryl has incomparable experience in the world of journalism, media relations and training. In my many years of local government management, I’ve not come across anyone with the range of skills and experience that she offers.”
Michael Willis, former General Manager, Shellharbour City Council
