Global trust research shows a big shift towards familiarity: We trust people and organisations from our local area, voices that reflect our own lives.

That puts your Council in the box seat for being the credible source your community trusts – yet it can still be a struggle to reclaim that trust.

Join us for the April webinar of the Local Government Communication Professionals Network, where we’ll unpack the findings from the 2026 Edelman Trust Barometer and you’ll discover how to apply them in your Council to leverage stronger community connection.

The latest trust data also has implications for your internal comms, cementing your Council’s leaders as voices of credibility. How can you support them in rising to that challenge and responsibility?

By attending this complimentary session, you’ll take away:

• New insights about how trust has shifted globally, in Australia and within your own community
• How to apply these findings so you’re helping your Council reclaim trust through all your communication channels
• The keys to equipping your leaders to be the trusted voices your staff and community need them to be

Dr Neryl East - Local Government Communication Specialist

After an extensive media career, Neryl spent 15 years in senior local government communication roles.

As well as partnering with councils around Australia to elevate their communication skills, she now coaches and advises government leaders at the highest level on communicating high-stakes messages with clarity and connection.

Neryl has a PhD in Journalism and is the author of five books including an Amazon best-seller on media and reputation. She is a Certified Speaking Professional and Past National President of Professional Speakers Australia.