COMPLIMENTARY WEBINAR

Successes and pitfalls of AI for council content creation

Thursday 20 February at 2pm AEDT

By now, you’ve probably experimented with a few generative AI platforms. Perhaps you’re using them regularly to help fast-track content creation in your Council – either officially or under the radar.

As communication professionals, we know better than most the credibility risks that come into play when we’re not in control of our content.

At the same time, generative AI has tremendous time-saving potential for resource-poor council communication teams.

Join us for the next complimentary webinar of the Local Government Communication Professionals Network, where we’ll look at specific examples of how professional communicators might use ChatGPT and other platforms in an ethical, responsible way that doesn’t compromise quality and authenticity – and which pitfalls we should avoid.

We’ve covered generative AI in previous webinars – and there’s still so much more to explore! Don’t miss this one.

You’ll take away:

  • Examples of responsible generative AI use to help you save time and head space
  • A renewed understanding of the essential need for human-centred communication – and which lines shouldn’t be crossed when it comes to AI
  • Deeper insights into how you might apply generative AI in your Council

Dr Neryl East - Local Government Communication Specialist

After an extensive media career, Neryl spent 15 years in senior local government communication roles.

As well as partnering with councils around Australia to elevate their communication skills, she now coaches and advises government leaders at the highest level on communicating high-stakes messages with clarity and connection.

Neryl has a PhD in Journalism and is the author of five books including an Amazon best-seller on media and reputation.